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Privacy Notice
Effective date: Updated January 2026
(Updated for UK GDPR & Data Protection Act 2018 compliance)
1. Who We Are
Training Counts (“we”, “us”, “our”) provides training and coaching services to organisations and individuals. Our company is registered in England and Wales (No. 07154330). Registered office: 20–22 Wenlock Road, London N1 7GU.
2. Purpose of This Privacy Notice
This Privacy Notice explains how we collect, use, store, share and protect your personal data when you engage with our training and coaching services. It applies to website users, training/coaching delegates, organisational clients and individuals booking open courses. It also explains your rights under the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
3. The Personal Data We Collect
We may collect the following types of personal data:
· Name
· Contact details (email, phone)
· Information about your job role or studies (e.g. job title, department, length of service, course details)
· Background to your training or coaching needs
· Relevant health, dietary or disability information
· Feedback following training or coaching
· Recordings of training sessions where applicable (with prior notice and consent)
When training is delivered via online platforms (e.g. Teams, Zoom, LiveWebinar), we may also collect:
· Your screen or display name
· Device information
· IP address, time zone, login and logout times
· Chat contributions
If recordings are made (e.g. presentation skills training) you will be notified in advance and recordings are retained for no longer than 30 days unless you request otherwise.
4. Website Analytics and Cookies
When you visit our website, we may collect technical data such as your IP address, browser type, pages viewed and interaction patterns. This helps us administer the site and improve user experience. Our cookie notice provides more detail about this.
5. How We Use Your Personal Data
We use your personal data for the following purposes:
· To design, tailor and deliver appropriate training and coaching
· To communicate with you
· To supply information you request
· To maintain training records and manage attendance
· Where you have opted in, to send you updates or marketing about our services
To provide greater transparency, here is how the personal data we collect aligns with our purposes:
· Identity and contact details: used to communicate with you, deliver services, and issue joining instructions
· Role, background and training need information: used to tailor training to your needs
· Health/dietary/disability information: used to ensure accessibility, reasonable adjustments and appropriate catering where relevant
· Online platform data (e.g., IP address, screen name, chat contributions): used to facilitate online delivery and maintain platform security
· Recordings (where applicable): used for agreed purposes such as review, reflection, or follow up learning
6. Our Lawful Bases for Processing
Our lawful bases under UK GDPR include:
· Legitimate interests (Article 6(1)(f)) — to deliver training and coaching effectively
· Contract (Article 6(1)(b)) — where services are provided directly to you
· Consent (Article 6(1)(a)) — for recordings or optional marketing
· Legal obligation (Article 6(1)(c)) — where required by law
· Special category data: Explicit consent (Article 9(2)(a)) or substantial public interest where applicable
Our legitimate interests include:
· Delivering high quality, relevant and accessible training
· Understanding attendee needs to customise course content
· Ensuring platform and session security
· Maintaining service standards, quality assurance and administrative records
We have assessed that these interests are not overridden by your rights or freedoms. We rely primarily on explicit consent to process health, dietary or disability information. Where such information is provided indirectly by your employer (e.g., to support reasonable adjustments), our lawful basis may instead be:
· Employment related requirements (Schedule 1, DPA 2018 – health and safety / equality of opportunity), or
· Substantial public interest where appropriate.
7. How Long We Keep Your Data
We keep your data only for as long as necessary to fulfil the purposes described in this Notice. We review retention regularly. Data no longer required is securely deleted.
8. How We Store and Transfer Your Data
We store your personal data in the UK. If any platform used for training transfers data outside the UK, we ensure appropriate safeguards such as adequacy decisions or International Data Transfer Agreements.
9. Sharing Your Data
We may share your data with:
· Trainers contracted to deliver sessions
· Platform providers used to deliver online training (e.g. Teams, Zoom, LiveWebinar)
· Your employer or the organisation that booked your training, where relevant
We ensure all third parties comply with data protection requirements. In certain cases, we may be legally required to share personal data (e.g., court orders) but we do not sell your data.
10. Your Data Protection Rights
You have the following rights:
· The right to be informed
· The right of access
· The right to rectification
· The right to erasure
· The right to restrict processing
· The right to object
· The right to data portability
Rights relating to automated decision making and profiling (we do not use automated decision making)
11. How to Make a Complaint
If you have concerns, please contact us first so we can address your complaint promptly. We operate an internal data‑protection complaints process. Our data protection lead is Angus Farr.
If you remain dissatisfied, you can contact the Information Commissioner’s Office (ICO).
12. How to Contact Us
For any data protection queries, including Subject Access Requests:
Email: angus@trainingcounts.co.uk
Phone: 0203 397 1300
Address: 20–22 Wenlock Road, London N1 7GU
13. Changes to This Notice
We review this Privacy Notice regularly and update it when necessary to reflect legal or organisational changes.